Make it stand out.
Creative Director with a multi-disciplinary background in design, art direction and photography.
Luana’s creative expression takes various shapes, from designing brand identities, experiences, websites, publications to conceptualizing and directing global advertising and PR campaigns for fashion, lifestyle and luxury brands.
Originally from Romania, she has worked and lived in Boston, Brussels, Toronto, New York, Singapore and Gothenburg — long enough to call all home. Traveling and moving countries has opened her heart to the new and unfamiliar and helped her develop holistic and intuitive ways of seeing and creating.
BRANDS
Sephora
The Macallan
WWF
Ray-Ban
Sunglass Hut
Puma
Bottega Veneta
Condé Nast
Anastassia Sel
Daisy by Shelby
Danielle Van de Velde
Meta
Durex
Impossible Foods
Tiger Beer
Costa Coffee
Dilmah Tea
Oatside
Heineken
deliveroo
Lexus
Coffee Meets Bagel
Koldbath
Wise
HONORS & AWARDS
2026 – The One Club for Creativity
Photography Jury, ADC 105 Annual Awards
2025 – The One Club for Creativity
The Young Ones Jury, Student Awards
2023 – The One Club for Creativity
Portfolio Reviews
2023 – PR Awards
Gold in Best PR Campaign for a Specific Audience
Client: Durex
Agency: AKA Asia
Gold in Most Creative PR Stunt
Client: Durex
Campaign: Durex Streetwear
Agency: AKA Asia
Consumer Award Low Budget
Client: Durex
Campaign: Durex Streetwear
Agency: AKA Asia
Silver in Best Insights-Driven Campaign
Client: Coffee Meets Bagel
Campaign: Ditch the List
Agency: AKA Asia
2022 – PR Awards
Gold in Best Use of Content
Client: Durex
Campaign: Let’s Start Talking about Sex
Agency: AKA Asia
Silver in Best PR Campaign Healthcare and Pharmaceuticals
Client: Durex
Campaign: Let’s Start Talking about Sex
Agency: AKA Asia
2020 – PR Awards
Silver in Best PR Campaign: FMCG
Client: Tiger Beer
Campaign: Born in Singapore
Agency: AKA Asia
2019 – PR Awards
Silver in Best Use of Technology
Client: Singapore Science FestivalCampaign
Agency: AKA Asia
2016 – Davey Awards
Gold in Integrated Campaign, Business to Consumer
Client: Ray-Ban
Agency: RXM Creative
2011 – Webby Awards
Official Honoree
Client: Bottega Veneta
Agency: Syrup
2011 – IMA
Outstanding Achievement: E-commerce
Client: Bottega Veneta
Agency: Syrup
2010 – IMA
Best in Class, Consumer Goods
Client: Harajuku Lovers
Agency: Syrup
2010 – FWA
Site of the day
Client: Harajuku Lovers
Agency: Syrup
MASTER CLASSES & TALKS
2025 – Master Class
The Discipline of Wonder in Creativity
2024 – Speaker, Creative Mornings Gothenburg
A thread on design, travel and community
2024 – Master Class
The Power of brand archetypes