Daisy by Shelby
Daisy By Shelby breaks the traditional mold of classic pet care essentials. Designed with striking and playful patterns, each product has refined and unique characteristics that merge both fashion and luxury quality into every piece. The products have more personality and design detail than the average pet-essential, differentiating themselves through colorful, retro and somewhat psychedelic prints.
The branding compliments the maximalist approach of the pieces through a classic aesthetic giving space for the patterns to shine: the typographic logo and monogram uses ABC Ginto Nord – an animated typeface that delights through its circular and rectangular forms.
The art direction aims to strike a balance between light-hearted and dreamy and being extra, striving to bring out the unique qualities of the products in a playful way. The photography and brand content surprises the audience by adding a daisy twist to locations, props and compositions. Created, after all, for dogs that get it.
Client:
Daisy by Shelby
Role:
Branding
Packaging Design
Social Media
Graphic Design
Creative Direction