Sephora #SeeMee
BeautyRewritten champions the idea that beauty is no longer predestined by the gene lottery. It empowers people to take ownership of their individual beauty; what makes them unique, what makes them, them. It’s a campaign that celebrates diversity of thinking, diversity of attitude.
Beauty is a feeling, a state of being which comes from a place of confidence, fulfillment, relevance and pride. It’s the story beyond the face.
Sephora uncovers the stories behind 8 women who have redefined conventions in their own unique ways.
See them for who they really are and find out how they are rewriting beauty.
Tutti Bennett
Sandhya Manoj
Carrie Tan
Tiffany Soithongsuk
Nadira Mohd Yusoff
Annabelle Kwok
Client:
Sephora SEA
Role:
Concept
Creative Direction
Social Media
Graphic Design
Agency:
AKA Asia