WWF
Future Food Together
Identity development for a WWF-led multi-country initiative dedicated to furthering the global Sustainable Consumption and Production agenda as part of the UN’s 17 Sustainable Development Goals.
Naming, logo and brand identity to anchor WWF’s food-related projects in the Global South and help facilitate collaboration and knowledge-sharing between project teams across markets.
The identity is inspired by the concept of a circular economy, where all materials stay in use and help regenerate our nature and food systems. The circular closed loop is completed by 3 arrows that form a continuous forward movement in sustainable production and consumption. It also aims to connect all markets of the Global South in unity, community and collaboration.
The accompanying tagline is descriptive of the brand’s initiatives and communicates effectively the common messaging across Global South markets.
The logo extends its visual language through a series of bold and colorful graphics to draw on the variety of cultures existent in the Global South and reflect the local initiatives in the markets by connecting them to the areas of sustainability that they cover.
Client:
WWF
Role:
Branding
Creative Direction
Art Direction
Graphic Design
Web Design
Agency:
AKA Asia